Build Connections That Matter: How Account-Based Selling Can Help Build Lasting Customer Relationships

This blog walks through the practical side of Account-Based Selling (ABS), why it works, how it differs from traditional sales approaches, and what a day in the life of an ABS team really looks like. From prioritizing high-value accounts to executing personalized multi-touch campaigns and using tools like Salesforce and Plan2Prosper, the piece is full of practical steps for teams looking to build more meaningful customer relationships, not just hit activity metrics.