Lead to Cash: A Beginner’s Guide

This beginner’s guide breaks down one of the most important, but often messy, business processes: lead to cash. It walks through the full journey from lead generation all the way to payment and post-sale support, explaining how each stage ties together and why it matters.

The article highlights how siloed teams and disconnected systems create friction, and shows how tools like Salesforce help unify data and workflows across sales, marketing, finance, and customer success.

Whether it’s quoting, billing, forecasting, or follow-up, the message is simple: if you want customers to stick around, you need to make it easy to do business with you. This piece helps readers see where the cracks form, and how to fix them.

Check it out here – https://www.salesforceben.com/lead-to-cash-a-beginners-guide/