Revenue Operations vs. Sales Ops: What’s the Difference?

This article breaks down the difference between two often-confused functions, Sales Ops and RevOps.

While Sales Ops focuses on making life easier for reps (think CRM management, order processing, and tactical support), RevOps zooms out and aligns the entire revenue engine across sales, marketing, and customer success. It’s less about fixing point problems, more about connecting the whole process from lead to post-sale experience, into a simplified revenue strategy.

Through real examples, the blog shows how RevOps improves collaboration, tightens up data, and helps companies grow in a scalable, customer-first way. It also makes the case for why both Sales Ops and RevOps have a role to play, especially as companies grow.