Creating content as a Salesforce partner will involve juggling billable hours, customer calls, and looming release schedules. I’ve written this article to provide a bit of guidance for before you draft a single blog post or whitepaper.
Take a step back and address these core questions. If you don’t, you might find yourself staring at a blank page for days, wondering why no one is reading what you’ve written.
Below are five foundational principles grounded in the real pressures you face every week.
Know Exactly Who You’re Speaking To
You’re not writing for “everyone in tech”, you’re writing for the Salesforce architect trying to fix a problem at 2am, or the sales leader who’s forecasts are always wrong.
Spend time listening to actual discovery calls and understanding support tickets. Take note of the phrases partners and customers use and let those terms guide your content.
When you begin with the exact language of their pain, your posts feel less like marketing and more like a trusted conversation with someone who understands their world.
Value Before Features
Your customers don’t care about your new dashboard until they know what stress it solves: for instance, spotting stale opportunities before the next quarter ends. Start by articulating the outcome then explain how your solution delivers that result.
If your tool eliminates manual data checks, what does life look like after it’s being used? When you lead with outcomes, every feature you mention later becomes immediately relevant, not just another item in a spec sheet.
Choose a Process You Can Sustain
If your content strategy demands a 10-person editorial board, weekly brainstorming sessions, and six rounds of review for a 500-word post, it will never happen. Instead, adopt a lightweight process that fits your delivery cadence. Maybe it’s dedicating two hours every Tuesday morning to writing and peer-review, block that time like a client meeting.
Or perhaps it’s kicking off each sprint planning session with a quick “What client challenge should we write about this week?” question. The key is consistency. A simple, repeatable habit, even if it produces one concise, high-value post per month, that beats sporadic attempts at “perfect content” that will never materialize.
Build Each Piece Around a Real-World Challenge
For example, in a long consulting engagement, there will be specific business problems you solve. Apply that same principle to content: each article should revolve around one genuine issue your customers face.
Maybe it’s an integration gone wrong because the team skipped unit testing. Or a snapshot of how a lagging sandbox refresh disrupted a release window. Develop that story fully, explain the context, unpack the solution you implemented, and close with a clear takeaway.
Resist the urge to pack multiple themes into one post. When you stay laser-focused on a single challenge, your readers feel understood and learn something valuable.
Establish Simple Metrics
Views and social-share counts feel good, but they don’t tell you if your content is actually helping someone fix a broken process.
Track qualitative signals: Did a prospect email you saying, “Your post on ‘why my flow failed in production’ saved us a weekend of debugging”? Did someone in the Trailblazer Community tag you with a follow-up question after reading your blog?
These are the moments you know you’ve struck a chord. Build on that momentum, write more about the adjacent issues they’re asking about. Over time, those authentic engagements shape a content strategy that aligns with real needs, not just vanity metrics.
Summary
You’ve just walked through some questions that every Salesforce partner should answer before typing a single word of content.
Write the practical insight that turns prospects into partners, one conversation at a time. When your next blog post feels daunting, return to these fundamentals. Ask yourself: have I captured the language of a customer’s real frustration? Am I leading with the outcome they care about? Can I carve out time this week, blocked on the calendar, to draft a single, straightforward post?
Each time you answer “yes,” you’ll gain confidence.
If you’d like to build a consistent content strategy, let’s have a chat!
Because real change happens when we move from overthinking to action, one authentic, problem-focused post at a time.
BlueCloud 
Leave a comment